Rishi Sunak was interviewed by the brand in November last year and journalists at LADbible have sometimes been given a question at Boris Johnson’s Covid press conferences. The brand began taking steps to leave behind “negative associations” with lad culture in 2017 and made an effort to distance themselves from “a Nuts and FHM” magazine mentality instead deciding to focus on mental health, politics and issues in society. “They are trying to broaden it into a lad who is an everyday hero – a person who goes out to help other people – a person who is good at contributing to society.” They will be asking what we can earn from each department next year. They are doing a lot of audits and asking for projection of earnings. It feels like a company which is preparing to be sold on the stock exchange. You can work out that the company is looking for investors. “We have men in fancy suits being taken around the office.
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